Search Engine Markerting

Keyword Research and Selection Identifying relevant keywords and phrases to target in SEM campaigns. Cost: R2,000 - R5,000 depending on the depth of research required.

Ad Copywriting and Creative Development Crafting compelling ad copy and visuals for search engine ads. Cost: R1,500 - R4,000 per ad set or campaign.

Campaign Setup and Optimization Setting up SEM campaigns, including account structure, targeting options, bidding strategies, and ad extensions. Cost: R3,000 - R8,000 per campaign setup.

Ad Management and Optimization Ongoing monitoring and optimization of SEM campaigns to improve performance and ROI. Cost: R2,500 - R6,000 per month for management and optimization.

Ad Budget Management Managing ad budgets effectively to maximize ROI and achieve campaign goals. Cost: Typically a percentage of ad spend, ranging from 10% to 20% of the total budget.

Conversion Tracking and Reporting Setting up tracking pixels and conversion goals to measure the effectiveness of SEM campaigns, and providing regular reporting on campaign performance. Cost: R1,500 - R4,000 per month for tracking and reporting.

Remarketing Campaigns Setting up and managing remarketing campaigns to target users who have previously visited the website or interacted with the brand. Cost: R3,000 - R8,000 per campaign setup, plus ongoing management fees.

Ad Testing and Experimentation Testing different ad creatives, targeting options, and bidding strategies to optimize campaign performance. Cost: Included in management and optimization fees.

Competitor Analysis Monitoring competitor SEM activities and adjusting strategies accordingly to stay competitive. Cost: R2,000 - R5,000 per analysis report.

Landing Page Optimization Optimizing landing pages for SEM campaigns to improve conversion rates and quality scores. Cost: R2,000 - R6,000 per landing page depending on the level of optimization needed.

These costs are approximate and can vary based on factors such as the complexity of the campaigns, the size of the ad spend, and the level of ongoing management required. It's important to discuss specific goals and budget constraints with each client to provide an accurate quote.